Angus Reid Public Opinion is an international public affairs practice. It was established in 2006 under the name Angus Reid Strategies by Dr Angus Reid, a Canadian sociologist who founded his first research company in 1979. Reid sold the Angus Reid Group to Paris-based Ipsos SA in 2000. Angus Reid Public Opinion conducts regional, national and multi-country research.
Angus Reid's headquarters are in Vancouver, Canada, and the company has offices in Calgary, Toronto and Ottawa. The firm also has offices in San Francisco, Chicago, New York, London, Paris and Sydney.
Angus Reid Public Opinion is a component of Vision Critical, a specialized software-development company that creates online research tools.
Angus Reid polls are conducted using the Angus Reid Forum (www.angusreidforum.com), Sprinbgboard America (www.springboardamerica.com) and Springboard UK (www.springboarduk.co.uk) online panels.
Since 2006, Angus Reid has covered eight provincial elections in Canada—more than any other pollster in the country—and the results have accurately predicted the outcome of each of these democratic processes.[1][2] The firm also provided the most accurate forecast of the 2008 Canadian federal election.[3][4]
In October 2009, Angus Reid entered the UK market, with the first of a series of voting intention surveys on behalf of politicalbetting.com.[5] They are members of the British Polling Council.
In November 2010, Angus Reid Public Opinion covered a U.S. election for the first time, offering accurate predictions of the contests in California, New York and Ohio.[6]
In May 2011, Angus Reid Public Opinion once again offered the most accurate prediction of a Canadian federal election.[7]
Also in 2011, Angus Reid Public Opinion predicted a victory for the "No" side in the alternative vote system referendum in Grean Britain[8], and a victory for the "Yes" side in the referendum on the harmonized sales tax in British Columbia.[9].